Company History


Established by present Company Director Matt Cheshire, The Needs Group caters to some of the most celebrated music, sports and TV personalities from around the world.

Whilst studying Commercial Music Production and Management at Leeds College of Music, Matt gained significant experience working with broadcasters in corporate and festival event management.

Matt’s passion for live events led him to set up Artist Needs Ltd to deliver exceptional service to clients at concerts, festivals and on the road. As the Managing Director, Matt plays an extremely active role in the company, often accompanying The Needs Group’s clients to ensure the highest standards are met. Matt’s hands-on approach means that The Needs Group continually evolves and expands to meet our clients requirements.

Due to client demand, Matt set up a separate aviation division. Aviation Needs became an exclusive air charter service catering to the needs of our most prestigious clients.

Event Furniture Needs was formed in 2008. Supplying and installing our own event furniture allows Artist Needs Ltd to provide a complete backstage solution to fulfil and exceed our client’s expectations.

In 2009, VIP Needs launched to cater to the needs of our most prestigious clients, 24 hours a day, 365 days of the year, thus completing the Needs Group.

Now, the Needs Group is expanding, taking on more events in 2018 than ever before. With all four facets of the company working in unison, the Needs Group provides a comprehensive solution for every event we are involved with.


Meet the Team



Managing Director



Sports and Entertainment Director



Head of Legal



Health and Safety



Artist Liaison